Heavenly Milk
Packaging label design for a (fictional) milk product | Mid-semester assignment for Packaging Design class 2023
About
"Heavenly Milk" is a fictional brand of fresh cow's milk that combines the words Heavenly and Milk. The use of the word 'heavenly' is intended to signify the quality of milk being on par with heaven (high quality, top-notch), as it is said that heaven has rivers flowing with pure, fresh milk. In a more 'playful' sense, it can be interpreted as fresh cow's milk from heaven.
Concept
Milky & Playful
The "Milky" concept is utilized as a representation of the product itself, which is milk derived from cows. In implementing the Milky concept, elements such as milk flows and splashes are used, along with the depiction of a cow as the mascot character.
The "Playful" concept is employed considering the primary target market, which is children to teenagers who tend to prefer colorful, cheerful, and cute things. The playful concept, in its implementation, utilizes illustrations of the mascot character with poses and expressions that are cheerful and cute in nature.
Goal
The goal is to design labels for milk packaging that are colorful and playful, considering that the primary target audience is children to teenagers, thus creating a bright and cheerful atmosphere at first glance.
Sketch:
Visual Key:
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© Elizabeth Vonny 2024
